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Privacy Policy

Last updated: 17 September 2026

1. Who we are

This Privacy Policy explains how Tide Partnership Ltd collects and processes personal information through tideltd.co.uk and related website enquiries.

Tide Partnership Ltd is registered in England and Wales.

Company number: 12788363
VAT number: 374 6691 56

Registered office:
First Floor, Mitsubishi Building
Western Way
Melksham
SN12 8BZ

Tide Partnership Ltd is the data controller responsible for the personal information described in this notice.

General enquiries: talktous@tideltd.co.uk
Data protection enquiries: DPO@tideltd.co.uk

This Privacy Policy should be read alongside any additional privacy information we give you on a particular occasion.

The public website is not intended for children and we do not knowingly seek to collect children’s personal information through it.

2. Third-party links

The website may contain links to third-party websites, applications or services.

These include services that may be used to arrange meetings or submit information, such as Microsoft Bookings and Microsoft Forms.

Those external services do not load simply because you visit this website. If you choose to follow an external link, the relevant provider’s own privacy and cookie terms may apply.

We do not control third-party websites and are not responsible for their privacy notices or practices.

3. Personal information we may collect

Depending on how you interact with us, we may collect:

  • Identity information, such as your name and title.
  • Contact information, such as your email address, telephone number and other contact details.
  • Professional information, such as your organisation, job title or professional role.
  • Enquiry and correspondence information, including information you provide when contacting us, arranging a meeting or discussing potential services.
  • Technical and usage information, which may include IP address, browser and device information, website interactions, security information and website statistics where applicable.
  • Consent information, including choices recorded by our cookie-consent system.

We may also use aggregated information that does not identify an individual.

We do not ask website visitors to submit special-category personal information or information about criminal convictions through general website enquiries unless it is genuinely necessary. If such information is provided in another context, it will be handled in accordance with applicable data-protection requirements and any additional privacy information relevant to that processing.

4. How we collect personal information

We may collect information:

  • directly from you when you contact us;
  • when you arrange a meeting or respond to a form;
  • through correspondence with us;
  • automatically through technologies required to operate and secure the website;
  • through optional website-statistics technology where you have provided the required consent.

5. How and why we use personal information

We will use personal information only where we have a lawful basis to do so.

Purpose Information typically involved Lawful basis that may apply
Responding to an enquiry Identity, contact, professional and enquiry information Legitimate interests and/or steps requested before entering into a contract
Arranging an initial conversation Identity, contact and professional information Legitimate interests and/or steps requested before entering into a contract
Managing an agreed service Identity, contact, professional and engagement information Performance of a contract and/or legitimate interests
Operating and securing the website Technical, security and usage information Legitimate interests and, where relevant, legal obligations
Optional website statistics Usage and technical information Consent where consent is required
Meeting legal or regulatory obligations Information relevant to the obligation Legal obligation
Establishing, exercising or defending legal rights Relevant business and correspondence information Legitimate interests and/or applicable legal requirements

More than one lawful basis may apply to the same processing depending on the circumstances.

Where we rely on legitimate interests, we consider the interests of the business against the potential effect on your rights and freedoms.

6. Marketing

Where we send direct marketing communications, we will do so only where permitted by applicable law.

You may ask us to stop sending marketing communications at any time.

A marketing opt-out does not require us to delete information that we still need for another lawful purpose.

7. Cookies and website statistics

The website uses Complianz to manage cookie and consent preferences.

Our current technical inspection found:

  • no Google Analytics;
  • no Google Tag Manager;
  • no active Google advertising or DoubleClick tracking;
  • no Meta/Facebook Pixel;
  • no LinkedIn Insight Tag;
  • no TikTok advertising tracking;
  • no Microsoft Clarity tracking;
  • no Hotjar tracking.

Jetpack Stats is configured as an optional statistics service. The statistics functionality identified during technical inspection is blocked until the relevant Statistics consent has been given.

More information is provided in our Cookie Policy.

8. Change of purpose

We will normally use personal information only for the purposes for which it was collected.

If we reasonably need to use information for another compatible purpose, we may do so in accordance with data-protection law.

If we need to use personal information for an unrelated purpose, we will provide appropriate information about that use and the lawful basis where required.

We may process personal information without additional notice or consent where the law requires or permits us to do so.

9. Use of artificial intelligence

We may use approved artificial-intelligence tools to assist with aspects of our business operations and services, such as:

  • drafting and reviewing information;
  • summarising material;
  • analysis and reporting;
  • business administration;
  • communications;
  • quality assurance and process improvement.

Where personal information is processed using AI tools, we will apply applicable data-protection requirements and appropriate safeguards.

AI is intended to support rather than replace appropriate human judgement and oversight.

We do not ordinarily use AI to make decisions about individuals without meaningful human involvement. If we undertake processing that is subject to legal requirements governing automated decision-making, we will provide the information and rights required by law.

10. Who we may share personal information with

Where appropriate and lawful, we may share personal information with:

  • website, hosting and technology providers;
  • communications providers;
  • meeting and booking providers;
  • form and information-management providers;
  • professional advisers such as lawyers, accountants, insurers and auditors;
  • HM Revenue & Customs, regulators, courts, law-enforcement bodies or other authorities where required or permitted;
  • organisations involved in a genuine sale, transfer, restructuring or merger of all or part of the business.

The website uses WordPress and is hosted by Krystal Hosting. Automattic services, including Jetpack where enabled, may also provide website functionality or statistics.

We expect organisations processing information on our behalf to handle it appropriately and in accordance with applicable data-protection requirements.

We do not sell personal information.

11. International transfers

Some service providers may process information outside the United Kingdom.

Where a transfer of personal information outside the UK requires legal safeguards, we will use an appropriate mechanism recognised under UK data-protection law.

You may contact DPO@tideltd.co.uk if you require further information about safeguards relevant to your information.

12. Data security

We use reasonable technical and organisational measures designed to prevent personal information from being accidentally lost, misused, altered, disclosed or accessed without authority.

Access should be limited to people and service providers with an appropriate business need.

We maintain processes for dealing with suspected personal-data breaches and will notify affected individuals and/or the relevant regulator where legally required.

13. Data retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, taking account of applicable legal, regulatory, contractual and business requirements.

Different categories of information may require different retention periods.

Tide Partnership Ltd maintains a supporting data-retention process. The supporting retention schedule requires organisation-specific completion; suggested template periods are not represented here as approved Tide Partnership Ltd retention periods.

14. Your legal rights

Subject to applicable law and any relevant exemptions, you may have the right to:

  • request access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase information where the legal conditions are met;
  • withdraw consent where consent is the lawful basis;
  • request restriction of processing in appropriate circumstances;
  • object to processing in appropriate circumstances;
  • request data portability where that right applies.

You will not normally have to pay a fee to exercise these rights. A reasonable fee may be permitted, or a request may be refused, where a request is manifestly unfounded or excessive and the law permits this.

We may ask for information reasonably necessary to verify your identity or authority.

We normally aim to respond to valid rights requests within one month, subject to any lawful extension that applies in more complex circumstances.

Requests should be sent to: DPO@tideltd.co.uk

15. Data protection complaints

If you believe we have infringed data-protection law in the way we have handled your personal information, you can complain directly to us.

Our preferred contact is: DPO@tideltd.co.uk

You may also write to our registered office.

However, we will accept a data-protection complaint however it is received.

We operate a data-protection complaints procedure. We will:

  • acknowledge receipt of a data-protection complaint within 30 calendar days of receiving it;
  • take appropriate steps to investigate and respond without undue delay;
  • keep the complainant appropriately informed;
  • notify the complainant of the outcome without undue delay.

You may also complain to the Information Commissioner’s Office (ICO). You do not have to complete an internal review before approaching the ICO, although the ICO will commonly expect you to have raised the matter with us first.

16. Keeping your information up to date

Please tell us if personal information you have provided changes and it is relevant to an ongoing relationship with us.

17. Changes to this Privacy Policy

We may update this Privacy Policy when our services, technology, processing activities or legal requirements change.

The current version will be published on this page.